Category Archives: Sales Training

Getting More From Sales Training: Three Strategies and A Bobsled Analogy

Companies spend a massive amount of time, energy, and money on sales training, only to find the vast majority of the effort wasted.  If you’ve ever been to sales training where the manager or facilitator exhorts sellers to take “one good idea” from an entire day (or two) of training, you know the story. Why […]

Sales Meeting Reengineering: Cut Off The Talking Heads!

cut off the talking heads

Today we’re talking about talking heads, and how to manage a traditional – and limiting – staple of the sales meeting. In my last article, we looked at the unique value of sales meetings – the chance for sellers to: Interact with the company Learn from each other Practice their craft These are active, lab-type […]

BYO Sales Training: Hockey Edition

BYO Sales Training

What do BYO sales training and hockey have in common?  This video highlights a couple of key areas where the lessons of the hockey rink apply to sales training development. In particular, pay attention to these elements: Are you giving your sellers enough time on the “practice ice”?  BYO Sales training relies on a controlled […]

Make Your Sales Meetings Less Boring!

If you’ve planned sales meetings, you know this situation:  Putting together the agenda, you notice a couple of things.  First, there are a lot of “required” presentations by various talking heads in the company, and they’re BORING.  Second, your breakout sessions largely consist of other people from the company (products, marketing, etc.) talking at your […]