If you sell for a living, you’re in the business of offering advice. This article from Dan Smaida reminds us of the limits of professional advising, and the keys to delivering advice clients actually value.
What is the most important factor in offering advice? In this article from our sister company, the AdvisoryEDGE Forum, we share the most important factor in offering advice. Hint: It’s not whether you are correct or not! If you’re finding too many failed proposals and languishing quotes in your system, you may be looking at […]